CLM Founder & Creator Juste Pinkeviciene
"The CLM story began back in 2002 when I started working professionally in the beauty industry, attending the world's biggest cosmetics trade shows and product development labs across Europe. I noticed that, despite the enormous variety of quality products being created, customers ask the same questions year after year — revealing that most people still struggle to find products that truly meet their expectations."
So, how do you choose skincare that actually works?
All Skincare Is Worthless.
A bold claim for a beauty brand? Perhaps. But it's the truth — CLM's truth.
The core problem is A LACK OF DISCIPLINE. Even the highest-quality skincare only delivers results when used consistently and with discipline. Without it, bad habits form in skin and hair care that, left uncorrected, make all skincare worthless. It's clear that those who want lasting results — healthy, shiny hair and skin that stays as young and radiant as possible for as long as possible — will need to put in the effort. As W. B. Yeats wrote, "Beauty requires effort — poets and women know this well."
DISCIPLINE is the most important, foundational term that defines the CLM philosophy.